Tagline Contest
Last November, Minnesota West unveiled a fully redesigned website—a bold new chapter in our story. Now, we’re turning the page again with a fresh brand identity and an exciting opportunity for YOU to help shape it.
We’re inviting our entire Bluejay College Community to participate in a Tagline Writing Contest. This is your chance to leave a lasting mark on our college’s future by crafting a tagline that captures the spirit, mission, and values of Minnesota West.
What’s a Tagline?
A tagline is a short, enduring phrase that defines a brand’s identity or mission—something memorable that sticks. Our current tagline, “Learn with Purpose,” was inspired by a heartfelt story shared by an alumni commencement speaker. Now, it’s your turn to inspire.
What We’re Looking For
- A fun, original tagline that reflects our college’s identity
- Creativity and authenticity—no internet copies, please!
- Submissions that align with our mission, vision, and values
Contest Details
Submission Period: Now – November 30, 2025
Eligibility: All members of the Bluejay College Community are welcome—whether you're a current student, proud alum, dedicated faculty, or supportive staff member!
Multiple Entries: Yes, you may submit more than one tagline
Judging Criteria: Catchiness, emotional impact, appropriateness, and marketability
The winning tagline will be featured alongside our refreshed logo and brand materials
Ready to Submit?
Let your imagination soar, Bluejays! Submit Your Tagline Below.
We can’t wait to see what you come up with!