Marketing & Communications

Brand Guidelines

Logo usage, fonts, and colors that create brand awareness cohesively across all platforms and communications. Please use the reference guide below to represent Minnesota West for all campuses and learning centers.

Official Logos to Download

Below is a Styleguide you can reference.

Slogan/Statement
The official slogan came from a graduation speech by a 2010 Surgical Tech graduate:

Learn with Purpose 

Minnesota State statement:
All publications must include the Minnesota State statement:

Minnesota West Community and Technical College offers over 60 technical career and liberal arts majors on five southwest Minnesota campuses in Canby, Granite Falls, Jackson, Pipestone, and Worthington along with learning centers in Marshall and Luverne, MN. The College is a leader in distance learning and Internet delivery. Minnesota West is a member of the Minnesota State Colleges and Universities System. The largest provider of higher education in the state of Minnesota. Minnesota State is an affirmative action, equal opportunity employer and educator.

College Name Usage
Use any of the following approved college name variations. Other formats should not be used.

Minnesota West Community & Technical College
Minnesota West Community and Technical College (acceptable, but & is usually used)
Minnesota West
For the second reference: MW or MWCTC is acceptable.
Note: MN West or MnWest should not be used. (These spellings are easily confused with a bank and a technology campus.)

Acceptable Wording for Minnesota State (formerly called MnSCU)

Minnesota State colleges and universities (No capital first letter on “college” and “universities”)
colleges and universities of Minnesota State (No capital first letter on “colleges” and “universities”)
Minnesota State system office (No capital first letter on “system office”)
A member of Minnesota State
Minnesota West Community & Technical College, a member of Minnesota State
A member of the Minnesota State system (No capital first letter on “system”)
MnSCU is no longer acceptable.

Marketing & Communications

Zoom Backgrounds

Below are Zoom Backgrounds to download for use. Please reach out to e-mail displayed below if you want a custom department title.

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Please request custom Dept title from:  bryanna.peterson@mnwest.edu

Zoom Phone Background

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Marketing & Communications

Brand Guidelines | Logos & College Media | Social Media | Zoom Backgrounds | Athletics

What do we do? 

We are responsible for all communications, public relations, marketing efforts, and brand management for the College. Our team manages advertising, event planning, social media, graphic design, informational materials, photography, videography, and the website.

How You Can Help...

You know your area and program best. MW needs your help to be the voice of your department or program. Submit a simple form to contribute content.

Submit Content Intake Form

New Hire Bio Form

Tell us a little more about yourself...

Submit New Hire Bio Form

What can we do for you?

Flyers, banners, promotional items, campus tv promotion, social media, press releases and campus news, web content updates, brochures, signs and promotional videos.

Please use the links below to request support from the Marketing & Communications team.

Submit Website Requests

Submit your information updates, new additions, discrepancies/errors, and all things related to the website.

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Submit Marketing Project Request

Let's get started with your marketing needs. A simple form to get the ball rolling.

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Submit Social Media Posting Request

We would love your help in adding student life and academic content to our social media pages. Please submit the special social media form and we will get it posted to our pages!

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Business Card & Name Tag Request

If you are in need of business cards or a name tag, use this form. 

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E-mail Signature Template for Employee Use

View our Knowledge Base Article for access to the E-mail Signature Microsoft Word Doc. 

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SEM Plan (Strategic Enrollment Management)

Find out more about the goals and efforts to identify, recruit, enroll, retain, and graduate students in agreement with Minnesota West's mission, core values, and vision while also maintaining fiscal sustainability.

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Have questions? Email the Marketing & Communications team located below:

Meet the team!

Administration

Oversees Director of Enrollment, Director of Financial Aid, Registration & Admissions, Senior Communication Specialist, Graphic Artist / Media Specialist, & Communication Center

Rebecca Weber | Dean of Student Services & Enrollment 507-223-1332 Canby, MN rebecca.weber@mnwest.edu

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Events, Recruiting & Student Services

Oversees student service advisors, enrollment specialists and campus resource specialists, including items for: Minnesota West events, career fairs, appreciative advising, RCFN, campus visits and explore events, orientations, and more.

Linda Pesch | Director of Enrollment 507-223-1325 Canby, MN linda.pesch@mnwest.edu

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Communications Center

Denise Crowser | Communication Center Resource Specialist 507-223-1338 Canby, MN denise.crowser@mnwest.edu

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Communications, Branding and Graphic Design

Oversees Website Design and Content, CMS, Performs Writing, Editing, & Story-telling Services (news features and works with media articles, and releases). Strategizes Direction & Placement of Social Media and branding consistencies.

Jackie Olson | Senior Communications Specialist 507-847-7931 Jackson, MN jackie.olson@mnwest.edu

Minnesota West design and branding. Creates flyers, invitations, all marketing materials, publications, and promotional items in a variety of mediums. Photography/videography content and organizes library for materials. Designs and captures promotional graphics and videos for social media and marketing (Tiktok, Youtube, vimeo, etc.).

Bryanna Peterson | Graphic Arts Specialist 507-847-7951 Jackson, MN bryanna.peterson@mnwest.edu

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