Marketing & Communications
Brand Guidelines
Logo usage, fonts, and colors that create brand awareness cohesively across all platforms and communications. Please use the reference guide below to represent Minnesota West for all campuses and learning centers.
Below is a Styleguide you can reference.
Slogan/Statement
The official slogan came from a graduation speech by a 2010 Surgical Tech graduate:
Learn with Purpose
Minnesota State statement:
All publications must include the Minnesota State statement:
Minnesota West Community and Technical College offers over 60 technical career and liberal arts majors on five southwest Minnesota campuses in Canby, Granite Falls, Jackson, Pipestone, and Worthington along with learning centers in Marshall and Luverne, MN. The College is a leader in distance learning and Internet delivery. Minnesota West is a member of the Minnesota State Colleges and Universities System. The largest provider of higher education in the state of Minnesota. Minnesota State is an affirmative action, equal opportunity employer and educator.
College Name Usage
Use any of the following approved college name variations. Other formats should not be used.
Minnesota West Community & Technical College
Minnesota West Community and Technical College (acceptable, but & is usually used)
Minnesota West
For the second reference: MW or MWCTC is acceptable.
Note: MN West or MnWest should not be used. (These spellings are easily confused with a bank and a technology campus.)
Acceptable Wording for Minnesota State (formerly called MnSCU)
Minnesota State colleges and universities (No capital first letter on “college” and “universities”)
colleges and universities of Minnesota State (No capital first letter on “colleges” and “universities”)
Minnesota State system office (No capital first letter on “system office”)
A member of Minnesota State
Minnesota West Community & Technical College, a member of Minnesota State
A member of the Minnesota State system (No capital first letter on “system”)
MnSCU is no longer acceptable.
